An alumnus of NIFT(Delhi), Ruhi is the Co-Founder and heads Design at Cracker & Rush, a Brand Strategy and design firm based out of Bangalore
Prior to this, she spent 4 years as lead designer at Ray & Keshavan before embarking on her own in 2004. She brings over 20 years of Brand design experience extending across a diverse range of engagements. Over the course of her career, she has worked on marquee brands like Nilekani Philanthropies, Ultimate Table Tennis, Ramaiah Group, The Chopras, Arghyam, Dr Reddys, Manipal Group, Himalaya, Wipro, Max Group, MTR, ITC foods, Mother Dairy, NCBS, Microsoft Research, ISKON and Ruchi Soya.
At Cracker & Rush, her role combines the two extremes of guiding the trajectory of the firm, and having an eye for detail on every piece of work, big or small. Her speciality lies in bringing the most complex of Brand narratives into its simplest form through a powerful visual. She is a champion of Indian arts craft and aesthetics and is always looking to infuse her work with an Indian inspiration but a global narrative.
She is a member of the CII Design Committee