Poolside chat

28 Sep 2019
14:40 - 15:10
Ballroom

Poolside chat

Dhun Patel

Dhun Patel

Brand Strategist, Researcher, Co-Founder at Therefore Design

Brand strategist, researcher and co-founder at Therefore Design, a multidisciplinary design consultancy, Dhun Patel is a life-long student of human behavior and communication studies. Her core focus is to help businesses bridge the gap between brands and consumers. She mentors design teams in research and design thinking processes, empowering them to look beyond the obvious and create path-breaking design solutions.

Kadambari Sahu

Kadambari Sahu

Vice President-Design at ValueLabs

Vice President-Design at ValueLabs, Kadambari Sahu has always been curious about the role of design in everyday life and the ways in which human interactions can be mediated, shaped, enhanced or augmented by technologies. Her practice in design allows her to work in different media where storytelling and interaction design create engaging, playful and meaningful experiences.

Ruhi Sridhar

Ruhi Sridhar

Co-Founder, CRACKER & RUSH

An alumnus of NIFT(Delhi), Ruhi is the Co-Founder and heads Design at Cracker & Rush, a Brand Strategy and design firm based out of Bangalore

Prior to this, she spent 4 years as lead designer at Ray & Keshavan before embarking on her own in 2004. She brings over 20 years of Brand design experience extending across a diverse range of engagements. Over the course of her career, she has worked on marquee brands like Nilekani Philanthropies, Ultimate Table Tennis, Ramaiah Group, The Chopras, Arghyam, Dr Reddys, Manipal Group, Himalaya, Wipro, Max Group, MTR, ITC foods, Mother Dairy, NCBS, Microsoft Research, ISKON and Ruchi Soya.

At Cracker & Rush, her role combines the two extremes of guiding the trajectory of the firm, and having an eye for detail on every piece of work, big or small. Her speciality lies in bringing the most complex of Brand narratives into its simplest form through a powerful visual. She is a champion of Indian arts craft and aesthetics and is always looking to infuse her work with an Indian inspiration but a global narrative.

She is a member of the CII Design Committee